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Get instantly whiter teeth that keep getting brighter over time. Erases coffee, tea, and tobacco stains.
Most whitening toothpastes only scrub. Purple serums only tint. This does both, in the toothpaste you already use.
The purple color cancels out yellow tones the second you brush, like purple shampoo for your teeth. Then, brush after brush, it helps lift the coffee, tea and wine stains stuck on the surface of your teeth.
No extra step. No strips. No peroxide.
Orders leave our warehouse within 1 business days (monday-friday). You get a tracking link by email as soon as your parcel ships.
USA: 5-8 business days · UK: 4-7 · CA: 5-9 · AU: 5-8 · Worldwide: 6-9 business days.
Try it for 60 days. Most people see a brighter smile after the first brush, and fewer stains after 2 to 4 weeks. If you don't, email us and we'll refund you. Even opened tubes are covered.
Put a pea-sized amount on your brush. Brush for 2 minutes, morning and night. Rinse. That's it.
No fluoride. No peroxide. No titanium dioxide. No SLS. No parabens.
Individual results may vary.

Cancels out my coffee stains instantly without causing any tooth sensitivity. It effortlessly replaced my everyday toothpaste.

Gives an instant bright boost before heading out every morning. It delivers a clean, healthy shine without harsh chemicals.

Finally a clean, fluoride-free option that actually lifts stubborn stains. I'm definitely ordering the 3-pack next time.

The purple color-corrector really works from the very first brush. It rinses off clean without leaving any messy residue.

Yellow tones look cancelled out. Your smile looks brighter right away.
Teeth feel smoother and cleaner after every brush.
Everyday coffee, tea and wine stains start to fade.
Keep brushing and new stains have a harder time sticking.
Individual results may vary.
What's inside
Everything your smile needs. Nothing it doesn't.
Cancels out yellow tones the moment you brush, like purple shampoo for your teeth.
A peroxide-free whitening ingredient that helps break down surface stains.
Helps lift stains and keeps new ones from sticking.
Helps teeth feel smoother and look shinier.
Known to make it harder for odor-causing bacteria to stick.
Polishes without scratching, safe for every day.
No fluoride. No peroxide. No titanium dioxide. No SLS. No parabens.
The routine
No strips. No trays. No extra step.
A pea-sized amount on your brush.
2 minutes, like you always do.
Rinse and see the difference in the mirror.

The toothpaste that makes your smile look brighter from day one, and keeps stains away every day after.

Still have questions? Check here
Yes. The purple color cancels out yellow tones from the first brush. The stain-lifting effect builds over 2 to 4 weeks of daily use.
The instant brightening lasts a few hours. The stains it lifts are gone for good, as long as you keep brushing with it. It does not change the natural shade of your teeth like a whitening treatment at the dentist.
No. The purple rinses off with water.
Yes. It uses a gentle, low-abrasion formula with no peroxide, made for every day.
Yes. It is peroxide-free and contains hydroxyapatite, gentle for sensitive teeth. If you feel any discomfort, stop and ask your dentist.
Yes. Use it instead of your toothpaste, morning and night.
We made a clean formula for people who prefer fluoride-free. If your dentist recommends fluoride, ask them how to combine both.
It brightens the look of natural teeth. It won't change the color of veneers, crowns or fillings.
About 6 weeks, brushing twice a day.
Yes, from your account, with no fee.